A product launch is the process of introducing a new product to the market. It involves a series of coordinated marketing and promotional activities designed to create awareness, generate interest, and drive sales for the product. The launch may include strategic planning, market research, identifying target audiences, creating promotional materials, and executing marketing campaigns across various channels such as social media, email, and press releases. The goal of a product launch is to ensure a successful entry into the market, maximizing visibility and sales potential, while also establishing a brand presence and differentiation from competitors. Effective product launches often involve collaboration among multiple departments, including product development, marketing, sales, and public relations.
ChargePoint is introducing “cut-resistant” cables to deter vandalism and theft. The new cables include steel reinforcements to resist common theft tools. ChargePoint Protect software enhances security by monitoring cables and…