Discounts

Discounts refer to a reduction in the price of a product or service. They are often used as a sales strategy to encourage customers to make a purchase by making the item more affordable. Discounts can be expressed as a percentage off the original price (e.g., 20% off) or as a fixed amount deducted from the price (e.g., $10 off). They can be applied during promotional events, seasonal sales, or specific occasions like holidays.

Discounts serve various purposes, such as attracting new customers, clearing out inventory, or rewarding loyal customers. They can take many forms, including coupons, sales, clearance offers, and loyalty rewards. The goal of offering discounts is generally to increase sales volume, enhance customer satisfaction, and improve market competitiveness.

Overall, discounts are a common marketing tool used by retailers and service providers to stimulate purchasing behavior and improve overall sales performance.