Sales and Discounts

Sales and Discounts refer to promotional strategies used by businesses to increase customer interest and boost sales volume. A sale typically involves a temporary reduction in the price of goods or services, enticing consumers to make purchases during the promotional period. Discounts may take various forms, such as percentage-off reductions, fixed amount off, or special pricing for bulk purchases. They can also be given as incentives, such as loyalty discounts for returning customers or seasonal promotions aimed at clearing out inventory. The primary goal of sales and discounts is to attract more customers, encourage higher spending, and improve the overall customer experience by making products more affordable. These tactics can also serve to promote new items, introduce customers to a brand, or respond to competitive market pressures.